Fun Fashion For Kids

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Our Story

In 2006 a young new design team at the well established clothing company, Diversified Apparel Group, started taking a fresh look at children’s swimwear. They created a new, fresh, and fun look that had never been seen before in kids apparel.

Now, Penelope Mack offers more than just swimwear. Our collections now include Summer Dresses, Winter Coats, and more! Our inspiration stems from the very kids who wear our clothes.

We hold true to our philosophy of keeping kids clothing fun and playful just like the kids who wear it. We tie in over 50 years of industry know how to give you some of the freshest looking and highest quality children’s clothing available.

You can find our collections at most major department stores, including: Nordstrom, Lord & Taylor, Macy's, Dillards, Bealls Florida, Belk, and Buy Buy Baby.

Diversified Apparel Group

Over 50 years of industry know how; bringing you some of the freshest looking and highest quality children’s clothing available.

Shop Locally

Find our products at these local retailers:

  • Lord & Taylor
  • Macy's
  • Dillards
  • Bealls Florida
  • Buy Buy Baby
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